The user is never wrong July 16, 2006

The Power of Positive Whining. Most professionals who create websites want to know when a user has a bad experience. Most professionals who create websites worry about bad experiences. Most professionals who understand the craft of user experience design spend much of their time thinking about the user. That’s why they call it user experience design. Thinking about the user means listening and trying and testing and changing. When you are lucky you get it right for a lot of your users. But there will always be some people you fail. When you are lucky, you hear about the failures.